While researching information on producing runes in Runes of Magic (ROM), I noticed that the Enchanting NPCs in Varanas are now selling many of the Item Shop gear enhancement components for in-game gold. On the forums, they’ve posted that Item Shop objects will begin dropping in game too. I hope they know what they are doing.
While I’m mature enough to understand that many Western gamers aren’t comfortable with micro-transactions in their MMOs, those same players should be mature enough to understand that games aren’t made and maintained for free. ROM is already free-2-play and the Item Shop is the ONLY method by which it will have a revenue stream.